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The Conference

Helping consumer brands navigate their most pressing challenges
12th December
2020

Consumer brands struggle with more than just product market fit: questions around channel mix, marketing funnels, and brand strategy. At Brands Decoded, we aim to bring together some of India's leading consumer brand founders to share lessons in growth-hacking the journey that an early stage consumer business takes to morph into a lifestyle-synonymous consumer brand. While there’s no one-size-fits strategy for all consumer startups, there are common fundamentals that separate success stories from aspiring ones. 

Keynotes

  • How to build a real, defensible moat?
     

  • What wins? Customer experience vs customer delight? 

Workshops

  • Marketing 101: Does your brand need evangelists or influencers?
     

  • How do I optimize return on ad spend in a competitive environment?

Masterclasses

  • Yes, India still shops offline: Learn how to manage and approach distribution and reach to achieve scale
     

  • What is brand? How do I measure brand awareness? 

Panels

  • Fundraising from VCs: How to build real differentiation 

Speakers

Hear straight from industry stalwarts
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Ajith Pai
Neil Parikh
COO
Delhivery
Co-Founder
Casper
Co-Founder
Lenskart
Amit Chaudhary
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Malika Sadani
Shan Kadavil
Vineeta Singh
Co-Founder & CEO
The Moms Co.
CEO
SUGAR Cosmetics
Founder
Fresh To Home
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Rahul Dash
Sibabrata Das
Vinay Singh
Co-Founder
Purplle
Co-Founder
Atomberg
Partner
Fireside Ventures
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Revant Bhate
Naman Vijay
Tarun Sharma
Co-Founder & CEO
Mosaic Wellness
Co-Founder
Clickpost
Co-Founder
mCaffeine
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Ash Lilani
Anshuman Jain
Viraj Bahl
Partnerships
Shopify
Founder
Veeba
Managing Partner
Saama Capital
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Prasun Agarwal
Deepak Shahdadpuri
Chakradhar Gade
Partner
A91 Partners
Managing Director
DSG Consumer Partners
Co-Founder
Country Delight
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Aman Gupta
MK Balaji
Soaib Grewal
Co-Founder & CMO
boAt Lifestyle
Founder
Plaza
Product Growth
Freshworks
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Miten Sampat
PC Mustafa
Abhishek Gupta
Co-Founder & CEO
ID Foods
CRED
Partner
TVentures
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Manu Chandra
Ameve Sharma
Founder
Sauce.vc
President
Kapiva Ayurveda
 

25+

500+

8

Speakers
Attendees
Sessions

What's in store?

Get access to curated content, networking and much more

01/

Curated Content

 
Our Experience Pass gives you access to curated content in the format of talks across a whole range of topics, covering everything from how to build moats and product differentiators, brand building and refining your positioning, channel strategy and fundraising from VCs.


 

03/

Experts
 
At Brands Decoded, we’re working to bring you exclusive content featuring the most revered D2C heavyweights of India. Our speak line up already includes the brand architects behind SUGAR Cosmetics, boAt, Purplle, mCaffeine, The Moms Co etc. and we’re adding several more as you read this!



 

02/

 Networking 
 
We expect over 200 people will join us online for the very first edition of Brands Decoded. We’ll be joined by the founders and decision makers behind India’s best homegrown consumer brands, marquee investors, the most promising minds at a range of young startups and other influential ecosystem experts.



 

04/

Experience Kit
 
The first 100 people to purchase the Experience Pass to the summit will receive an experience kit, compliments of us.

The experience kit is a goodie box curated by our team with the utmost care (and lots of love), featuring products from some young, emerging D2C brands from across India. With this experience kit, we want to bring you a true D2C experience designed exclusively for you!



 

Agenda : 12th Dec

Introduction to Brands Decoded

Saturday

11:35 - 11:45 PM
12th Dec

Hear from the team that's behind the event!

Ramping up the D2C revolution

Saturday

11:45 - 12:25 PM
12th Dec

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Understanding Lenskart’s direct-to-consumer vision

Who’s who: Lenskart, Times Internet
 

Building memorable brands in crowded markets

Saturday

12:30 - 13:10 PM
12th Dec

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What does “brand” really mean and entail? 
Who’s who: Fresh To Home, Purplle, The Moms Co., Fireside Ventures 

Buyer journeys and online retailing

Saturday

13:15 - 13:55 PM
12th Dec

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Decoding user journey & online retail
Who’s who: CRED, boAt, mCaffeine, Man Matters

Lunch Break 🌮 14:00 - 14:30 PM

Finding the Right Founder-VC Fit

Saturday

14:30 - 15:10 PM
12th Dec

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The importance of the right founder-VC fit!
Who’s who: DSG Consumer Partners, Saama Capital, Veeba

Getting started with D2C Sales

Saturday

15:15 - 15:55 PM
12th Dec

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Getting started with direct-to-consumer 2.0
Who’s who: Clickpost, Delhivery, Freshworks, Shopify, TVentures 

Chai Break ☕️ 16:00 - 16:15 PM

Offline Distribution: Still Beneficial, Still Relevant

Saturday

16:15 - 16:55 PM
12th Dec

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Yes, India still shops offline! 
Who’s who: iD Foods , Sauce.vc, Kapiva Ayurveda

Building moats for consumer brands

Saturday

17:00 - 17:40 PM
12th Dec

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How to really build a moat?
Who’s who: Atomberg, Country Delight, Sugar Cosmetics, A91 Partners

Agenda : 11th Dec

Reimagining Sleep

Saturday

19:45 - 21:00 PM
11th Dec

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Join us for a virtual chat with Neil, to learn about his ironically sleepless journey to an IPO!

Who’s who: Casper Sleep, Plaza 

 

The D2C Report

FAQs

We've got you covered
 

Sponsors

The ones empowering us
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Attended By

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About Us

Who's behind this?
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Knowledge Capital is a volunteer-driven, intricately curated community of founders & investors to enable easy interaction and exchange of ideas as we support each other to grow together.

The Indian startup ecosystem is far, wide and growing rapidly. Some of us, who started our journey a few years ago have gathered learnings and some of us who are starting out today, have a lot of questions. To solve for the information assymetry, we thought it best, to learn from each other!

 

The Product Folks is a volunteer-driven community of PMs and enthusiasts who are passionate about making an impact and help everyone grow together.

We started in May 2019 with just 1 event in Bangalore, today we’re active in 9+ cities in India and 2 international chapters. Our community is 25,000+ people strong and we strive to add value to each one of their lives and help them become better Product people

Team

The people who are making it happen
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Astha Shukla
Rahul Gupta
Nanda Kumar
Saurabh Khante
Pooja Shirali
Times Internet
Saama Capital
The Product Folks
DSG Consumer Partners
The Product Folks
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Anupam Soni
Atharva Kharbade
Abhay Jani
Mugdha
Naga Bala Krishnan
Fireside Ventures
The Product Folks
The Product Folks
FrontRow
Insurjo
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Ananya Khare
Aditya Mohanty
Suhas Motwani
Akash Kadyan
Vidhi Jain
GrabChai
The Product Folks
Indistractable
Flynote
Artha India Ventures

Virtual Event Partner

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Experience Partners

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Community Partners

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Ecosystem Partners

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Virtual CXO Partner

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Knowledge Partner

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Media Partner

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