Helping consumer brands navigate their most pressing challenges
Consumer brands struggle with more than just product market fit: questions around channel mix, marketing funnels, and brand strategy. At Brands Decoded, we aim to bring together some of India's leading consumer brand founders to share lessons in growth-hacking the journey that an early stage consumer business takes to morph into a lifestyle-synonymous consumer brand. While there’s no one-size-fits strategy for all consumer startups, there are common fundamentals that separate success stories from aspiring ones.
How to build a real, defensible moat?
What wins? Customer experience vs customer delight?
Marketing 101: Does your brand need evangelists or influencers?
How do I optimize return on ad spend in a competitive environment?
Yes, India still shops offline: Learn how to manage and approach distribution and reach to achieve scale
What is brand? How do I measure brand awareness?
Fundraising from VCs: How to build real differentiation
Hear straight from industry stalwarts
Co-Founder & CEO
The Moms Co.
Fresh To Home
Co-Founder & CEO
DSG Consumer Partners
Co-Founder & CMO
Co-Founder & CEO
What's in store?
Get access to curated content, networking and much more
Our Experience Pass gives you access to curated content in the format of talks across a whole range of topics, covering everything from how to build moats and product differentiators, brand building and refining your positioning, channel strategy and fundraising from VCs.
At Brands Decoded, we’re working to bring you exclusive content featuring the most revered D2C heavyweights of India. Our speak line up already includes the brand architects behind SUGAR Cosmetics, boAt, Purplle, mCaffeine, The Moms Co etc. and we’re adding several more as you read this!
We expect over 200 people will join us online for the very first edition of Brands Decoded. We’ll be joined by the founders and decision makers behind India’s best homegrown consumer brands, marquee investors, the most promising minds at a range of young startups and other influential ecosystem experts.
The first 100 people to purchase the Experience Pass to the summit will receive an experience kit, compliments of us.
The experience kit is a goodie box curated by our team with the utmost care (and lots of love), featuring products from some young, emerging D2C brands from across India. With this experience kit, we want to bring you a true D2C experience designed exclusively for you!
Agenda : 12th Dec
Introduction to Brands Decoded
11:35 - 11:45 PM
Hear from the team that's behind the event!
Ramping up the D2C revolution
11:45 - 12:25 PM
Understanding Lenskart’s direct-to-consumer vision
Who’s who: Lenskart, Times Internet
Building memorable brands in crowded markets
12:30 - 13:10 PM
What does “brand” really mean and entail?
Who’s who: Fresh To Home, Purplle, The Moms Co., Fireside Ventures
Buyer journeys and online retailing
13:15 - 13:55 PM
Decoding user journey & online retail
Who’s who: CRED, boAt, mCaffeine, Man Matters
Lunch Break 🌮 14:00 - 14:30 PM
Finding the Right Founder-VC Fit
14:30 - 15:10 PM
The importance of the right founder-VC fit!
Who’s who: DSG Consumer Partners, Saama Capital, Veeba
Getting started with D2C Sales
15:15 - 15:55 PM
Getting started with direct-to-consumer 2.0
Who’s who: Clickpost, Delhivery, Freshworks, Shopify, TVentures
Chai Break ☕️ 16:00 - 16:15 PM
Offline Distribution: Still Beneficial, Still Relevant
16:15 - 16:55 PM
Yes, India still shops offline!
Who’s who: iD Foods , Sauce.vc, Kapiva Ayurveda
Building moats for consumer brands
17:00 - 17:40 PM
How to really build a moat?
Who’s who: Atomberg, Country Delight, Sugar Cosmetics, A91 Partners
Agenda : 11th Dec
19:45 - 21:00 PM
Join us for a virtual chat with Neil, to learn about his ironically sleepless journey to an IPO!
Who’s who: Casper Sleep, Plaza
The D2C Report
We've got you covered
The ones empowering us
Who's behind this?
Knowledge Capital is a volunteer-driven, intricately curated community of founders & investors to enable easy interaction and exchange of ideas as we support each other to grow together.
The Indian startup ecosystem is far, wide and growing rapidly. Some of us, who started our journey a few years ago have gathered learnings and some of us who are starting out today, have a lot of questions. To solve for the information assymetry, we thought it best, to learn from each other!
The Product Folks is a volunteer-driven community of PMs and enthusiasts who are passionate about making an impact and help everyone grow together.
We started in May 2019 with just 1 event in Bangalore, today we’re active in 9+ cities in India and 2 international chapters. Our community is 25,000+ people strong and we strive to add value to each one of their lives and help them become better Product people