Helping consumer brands navigate their most pressing challenges
Consumer brands struggle with more than just product market fit: questions around channel mix, marketing funnels, and brand strategy. At Brands Decoded, we aim to bring together some of India's leading consumer brand founders to share lessons in growth-hacking the journey that an early stage consumer business takes to morph into a lifestyle-synonymous consumer brand. While there’s no one-size-fits strategy for all consumer startups, there are common fundamentals that separate success stories from aspiring ones.
Hear straight from industry stalwarts
Co-Founder & CEO
The Moms Co.
Fresh To Home
Co-Founder & CEO
DSG Consumer Partners
Co-Founder & CMO
Co-Founder & CEO
What's in store?
Get access to curated content, networking and much more
Our Experience Pass gives you access to curated content in the format of talks across a whole range of topics, covering everything from how to build moats and product differentiators, brand building and refining your positioning, channel strategy and fundraising from VCs.
At Brands Decoded, we’re working to bring you exclusive content featuring the most revered D2C heavyweights of India. Our speak line up already includes the brand architects behind SUGAR Cosmetics, boAt, Purplle, mCaffeine, The Moms Co etc. and we’re adding several more as you read this!
We expect over 200 people will join us online for the very first edition of Brands Decoded. We’ll be joined by the founders and decision makers behind India’s best homegrown consumer brands, marquee investors, the most promising minds at a range of young startups and other influential ecosystem experts.
The first 100 people to purchase the Experience Pass to the summit will receive an experience kit, compliments of us.
The experience kit is a goodie box curated by our team with the utmost care (and lots of love), featuring products from some young, emerging D2C brands from across India. With this experience kit, we want to bring you a true D2C experience designed exclusively for you!
Agenda : 12th Dec
Agenda : 11th Dec
The D2C Report
Do I need to pay to register for the conference?
A limited number of Knowledge Passes are currently available for free. However, the Knowledge Pass only provides access to the keynote session and 1 speaker session.
Once I have registered, can I get a refund in case I am unavailable?
Sorry, there’s no take backs here! We won’t be able to cancel or refund tickets.
Once I have registered, how will I know how to access the event online?
Upon registration, you will receive a confirmation email from us. Closer to the date of the summit, you will receive an email from us detailing how to access the event online.
Is my ticket transferable?
Sorry, since this edition of Brands Decoded is exclusively digital, tickets are non transferable.
I still have questions. How can I get help?
We’d love to address any questions or concerns you have! Email us at email@example.com and we’ll figure out how to best help you!
I got my payment confirmation from RazorPay but how do I know that my spot has been reserved?
We've got you covered
The ones empowering us
Who's behind this?
Knowledge Capital is a volunteer-driven, intricately curated community of founders & investors to enable easy interaction and exchange of ideas as we support each other to grow together.
The Indian startup ecosystem is far, wide and growing rapidly. Some of us, who started our journey a few years ago have gathered learnings and some of us who are starting out today, have a lot of questions. To solve for the information assymetry, we thought it best, to learn from each other!
The Product Folks is a volunteer-driven community of PMs and enthusiasts who are passionate about making an impact and help everyone grow together.
We started in May 2019 with just 1 event in Bangalore, today we’re active in 9+ cities in India and 2 international chapters. Our community is 25,000+ people strong and we strive to add value to each one of their lives and help them become better Product people